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El Muro de las Ideas
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Our Why

We are convinced that strategy is more than a plan. An efficient "Master Plan" must include creative thinking to explore new ideas connected with human motivations. Creativity goes beyond aesthetic design. It means how we genuinely communicate with our target personas.

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Mission Statement

Helping Businesses grow through encouragement, strategies, mentoring & leadership development.

We love what we do. We have +15 years of international experience working with brands, agencies, studios, startups, and businesses. Our team has worked in different sectors such as advertising, retail, gaming, sports branding, corporate, digital out-of-home, B2B, and B2C.

Working with different perspectives allows us to enrich projects with a creative looking to renew business models towards a human-centered approach.

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Our Values

Cocreation & Innovation

We obtain better ideas by appreciating different perspectives and working with multidisciplinary profiles. We believe that only from diverse mindsets and divergent points of view we can find the best solutions.

Courage & Honesty

We like challenges, no matter how difficult they may seem. Unconventional ideas are why we are here —our team shares open-mindedness, honesty, and courage to think differently to improve projects. 


The world has been talking more about algorithms than people in this hyperconnected and digitized world. Therefore, we focus on human beings and put them at the center of our strategy to connect genuinely with them.

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